AMP is an abbreviation for “Accelerated Mobile Pages.” It is an Open Source Framework that was created as a collaborative effort between Google and several other technology and publishing companies. It is possible to create simple mobile websites that load almost instantly using AMP. Reduced JavaScript and CSS elements, as well as the use of a Content Delivery Network, are distinguishing features of AMP.
A group of companies, including Google, WordPress, and software behemoth Adobe, launched the “Accelerated Mobile Pages Project” in 2015. Several international news portals have been involved in the AMP project from the beginning, with The Guardian (UK), The Washington Post and Buzzfeed (US), the Frankfurter Allgemeine Zeitung and Die Zeit (Germany), and El Pais (Spain) among the first to implement AMP (Spain). Twitter and LinkedIn have also been involved in AMP as technology partners since its inception.
AMP technology is now used by almost all major online media outlets. They have recognized the significant value that can be gained from fast-loading mobile websites. In many industries and countries over the last decade, the smartphone has bested the desktop PC as the platform of choice used to surf the internet. We use our phones to look for a local café, to shop, or to read the news or check classifieds. It is especially important for mobile users for websites to load quickly. If a website takes too long to load, the majority of mobile internet users will abandon the page. Mobile compatibility is an important aspect of website design. Using the accelerated mobile pages (AMP) framework will not only keep your company up to date with the latest trends, but it will also increase website traffic and help you remain ahead of the competition. In this article we will try to extrapolate the importance of implementing AMP in contemporary websites.
SEARCH ENGINE OPTIMIZATION
Without a doubt, performance and speed are critical aspects in maintaining and converting visitors, however in order to attract traffic to the website, you must rank in search engines. Based on the rising mobile browsing tendencies, Google has endorsed the AMP framework. This implies that the tech giant places a high value on this specific issue. Hence, Google launched mobile-first indexing in 2018, which awards rankings depending on how mobile-friendly sites are. This means that the typical recommended practices for effective SEO as part of your digital marketing plan are no longer sufficient.
Making your website mobile-friendly, and enhancing it using the Google-backed architecture, means your business has a better chance of appearing higher in search results pages. Structured data AMP pages can display in the Top stories carousel, host carousel of rich results, Visual stories, and rich results in mobile Search results. Images, page logos, and other intriguing search result characteristics may be included in these results.
INCREASED WEB TRAFFIC
Not only has the quantity of AMP sites expanded since its inception, but so has their speed; the median time it takes an AMP page to load from a Google search is currently less than half a second. AMP results in a 10% boost in website traffic and a two fold increase in time spent on page. When compared to non-AMP pages, ecommerce businesses that employ AMP see a 20% increase in sales and conversions.
IMPROVED BRAND VALUE
Making your website AMP-compliant will help you identify yourself as not simply an innovator, but also a go-to resource. Google makes the decision on whether or not to show Accelerated Mobile Pages on mobile devices. It’s likely that your brand is the only one in your industry or vertical that meets the requirements for this function. As an outcome, you may earn further acclaim and be seen as a market pioneer. As an example of innovation, a new strategy or notion might be offered. In this scenario, you may leverage the power of Accelerated Mobile Pages to help position your company as a leader.
By ‘AMPing’ your site, you may enhance organic visibility by adding it to the carousel at the top of search results that showcases AMP-enabled sites, much as mobile-friendliness does. In a sense, this offers your page a Google seal of approval, which helps you get a greater click-through rate and hence more views.
IMPROVED WEBSITE LOAD TIME
It’s all about speed with accelerated mobile pages. The project scope was built on the premise that mobile consumers demand faster results, thus sites optimized for smartphone use should load at ideal rates. Naturally, some of the more sophisticated elements of back-end code have to be simplified pragmatically in order to favor efficiency.
AMP-optimized pages load almost instantaneously. It implies that if you’re on a mobile device and search for anything on Google, an AMP website will appear in the search results and will load fast. That’s because it’s been pre-rendered, so no further effort is required to bring it to you. Before you ever click it, it has been downloaded and rendered. Thanks to AMP, users receive an interesting and seamless experience on mobile devices. The AMP framework prioritizes resources that the user is likely to see. This includes everything above the fold, as well as resources that are expected to be crucial and may be pre-fetched prior to loading exactly due to static layouting. Essentially, the information is present and ready to use, but it is only rendered when a user requires it.
DECREASED BOUNCE RATES
The bounce rate is the percentage of visitors that arrive on your website but leave before reading the second page, by using the back button. Visitors quit your website for a variety of reasons, including inability to locate what they’re seeking for or a lack of user-friendliness.
Enable AMP on your website to gain more accurate mobile traffic metrics. When it comes to bounce rates, mobile devices, and desktop activity, Google Analytics may often skew the data obtained. With Google AMP, though, you can receive a more detailed picture of what’s going on with your site.
BETTER USER EXPERIENCE
When websites load quickly, the user experience improves, which may lead to a greater conversion rate. All of us would have visited an AMP page without realizing it aside from recognizing how fast the page loaded after clicking it. A lightning bolt indicator that displays in search results on an AMP web page indicates that the website supports the AMP format.
HIGH SERVER PERFORMANCE
The amount of time the server needs to spend communicating to the user’s web browser is drastically decreased because to AMP’s faster load speed and reduced framework usage. Pages built using the AMP open-source project load almost rapidly, providing consumers with a smoother, and more engaging experience on both mobile and desktop devices.
HIGHER CLICK THROUGH RATE & INCREASED AD VIEWS
One of the most significant advantages of AMP is that it displays sites in the Google Search Top Stories carousel. When consumers search for content on their mobile devices, the carousel shows at the top of all results, enticing them to click on it first. The carousel not only benefits website owners with AMP pages by displaying their content first, but it also motivates non-AMP owners to focus on producing mobile-friendly sites for users.
The HTML in AMP is structured to improve the general usability of banners and pictures. This implies that ad visibility should be higher, which can help publishers monetize their sites.
CONCLUSION
As AMP becomes more widespread, it’s a good idea to be aware of it and ahead of the curve so you can reap the advantages.
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